Volume 1, Issue 12 | Subscribe | Archive
Adobe Target Insider
Stay Optimized
What an amazing year it has been. In this special year-end edition of the Adobe Target Insider newsletter, I want to recap month by month the events that have made 2018 so great. I also want to thank all of you, whether you're a brand new customer or have been with us for years, for choosing Adobe Target as the solution on which you're building and growing your optimization and personalization program. We know that we are indeed fortunate to work with you and for you.
Thank You
A big thanks to the six exceptional individuals pictured below who shared their stories as optimization and personalization professionals. The chance to glean best practices from them and get a sense of how the movers and shakers in this rapidly evolving space think is a true privilege. Click on their profile image to learn more.
Justine BaMaung
Nicolas Mériel
Jake Mitchell
Rob McLaughlin
David Parker
Cox Communications
Matt Ravlich
Recap of 2018
Innovations in AI and More
We introduced the batch delivery API that lets you offer always-on personalization ›
Experience Business Excellence Awards
Customers submitted inspirational stories to our Experience Business Excellence Awards contest ›
Adobe Summit
We announced new features at Summit, including using AEM Experience Fragments in Adobe Target ›
Experience League Launch
Adobe launched Experience League to help customers get the most out of Adobe Experience Cloud ›
Adobe Insider Tour and SPAs update
New version of AT.js released to optimize single-page app performance. Adobe Insider Tour kicked off ›
Adobe Target Named Only Leader
Adobe named the only Leader in The Forrester Wave™: Experience Optimization Platforms ›
Adobe Target Named a Leader—Again
Adobe named a leader in the Gartner Magic Quadrant for Personalization Engines ›
Revamp of Adobe.com
Adobe Experience Cloud revamped its entire website to bring you more product details and resources ›
Featured in InformationWeek
InformationWeek highlighted MAGIX, a machine learning technique to open the black box of AI ›
New Business Essentials
We developed Business Essentials, a learning portal to help you get more value out of Adobe Target ›
Adobe Insider Tour Last Stop
We wound up the Adobe Insider Tour, with a final stop in Toronto ›
As we say goodbye to 2018..
Thanks for such a wonderful year. We wish you continued success for the rest of this year and an enjoyable holiday season. Keep on optimizing and personalizing. We'll see you in 2019!

Drew Burns
Group Product Marketing Manager
Adobe Target
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