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A happy 2019! In this edition, learn my personalization predictions for the upcoming year and get inspired to enter the 2019 Adobe Experience Maker Awards contest. Then hear about best practices for maturing your optimization program and how to share its achievements with executives and stakeholders. Wrap it up by meeting one of our AI experts, Shannon Hamilton, and learning how to use the new Important Attributes report and Automated Segments in Adobe Target.

We hope you enjoy this month's Adobe Target Insider.

Drew Burns
Group Product Marketing Manager, Adobe Target
Personalization Trends That Should be Top of Mind in 2019
Discover what trends I see for personalization in 2019, including some around AI, new data streams for personalization, revenue-generating opportunities for mobile apps, and more.

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Submit your Best Personalization Experience by January 31 for a chance to win an award and recognition at Adobe Summit.

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Attend Adobe Summit, the biggest professional event for digital marketers.

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Join Rob Hornick, Adobe Target Product Manager, for an in-depth exploration of how to leverage the value of Recommendations. on February 7.

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Learn how Harvard Business Review used Adobe Target to increase subscriptions, readership, and engagement.

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Fast-Track your Adobe Target Expertise with Experience League.
At Adobe, we are proud to share and welcome you to Experience League, our new enablement program helping customers realize immediate value with Adobe Experience Cloud. Let our step-by-step, individualized learning recommendations empower you on Adobe Target. Dive into our new Adobe Target learning experience to discover the next step in your digital experience learning journey.

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Why AI Is the Secret to Mobile App Success
With over 300 billion apps downloaded, how do you differentiate your app to get customers to use it again and again? Learn how AI can be key to offering that kind of useful, must-have app.

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Creating a Dashboard that Highlights Your Optimization Program's Value
Adobe consultant David Graves recently delivered an excellent webinar on how to create a dashboard that showcases your optimization program accomplishments. We've captured those details here.

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Phasing Out Support for TLS 1.0 and Microsoft Internet Explorer 11
Adobe Target is phasing out support for Microsoft Internet Explorer 11 in March and TLS 1.0 in February. Read about important details related to this in the Target release notes.

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Five Best Practices of a Successful Optimization Program
Claire Schmitt and Ikong Fu of agency Brooks Bell share five best practices for governance of an optimization program that they've learned through working with some of the world's top brands.

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Using the Personalization Insights Reports in Adobe Target
Automated Personalization and Auto-Target activities in Adobe Target use advanced machine learning to serve each visitor the most tailored experience based on their customer profile and the behavior of similar visitors. Learn how to use Personalization Insights reports in Target that reveal how the machine learning models made the decisions to deliver the experiences to the visitors they did.

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Meet Our Team
Shannon Hamilton
Product Manager
Shannon joined the Adobe Target team just a year and a half ago, and has become firmly established as a key team member. She focuses on many of the innovative Adobe Sensei AI and machine learning capabilities of Adobe Target. Most recently, she's helped make the Important Attributes and Automated Segments reports available. These two extremely valuable reports help marketers understand the decisions made on their behalf by the machine learning behind the AI capabilities Auto-Target and Automated Personalization.

"On the Adobe Target team, we're thinking critically about how to expose data science capabilities to those without data science backgrounds in ways that intuitively guide them toward realizing the tremendous benefits available through those capabilities."

Learn more about her recent work
- How Machine Learning Drives Personalization at Scale in Adobe Target
- Taking the Mystery Out of the Magic of AI-Driven Personalization
- Adobe Sensei in Adobe Target: Automating A/B Testing and Personalization
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