This newsletter is all about knowledge building. Discover new learning experiences on Experience League. Learn how we open the black box of the AI, practical steps for personalization, valuable out-of-the-box Adobe Target features, and how to let customers drive their own experiences. Then meet our community manager, Amelia Waliany, and get more valuable tips and tricks for using Target.
And don’t forget—Adobe Summit is just around the corner. It’s one of the best opportunities to build that knowledge, too.
Sincerely,
Drew Burns
Group Product Marketing Manager, Adobe Target |
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| Do More with Adobe Target |
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Adobe Sensei-powered automation in Adobe Target can help you deliver highly personalized experiences at scale. Experience League now has new video-based learning experiences to help you find out more about these features and how to use them.
Visit the site › |
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Adobe Summit
Attend the biggest professional event of the year for digital marketers.
Learn more › |
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Community Exchange Event
Join us to network with and learn from your peers at Adobe Summit.
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Personalization Thursdays
Join us on our next webinar on March 14 to preview Personalization Track at Summit and learn what's coming in Adobe Target.
Register › |
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Customer Success: London Heathrow Airport
Learn how London Heathrow Airport uses Adobe Target to deliver great traveler experiences.
Read the story › |
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| Burst Open the Black Box on AI-Driven Personalization |
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MAGIX is the technique used to help you understand the basis of the content delivery decisions of the AI-driven features of Adobe Target. Discover how MAGIX works.
Read the article › |
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| Fall in Love with Five Features of Adobe Target |
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With Valentine’s Day just behind us, it's a great time to remind you of some Adobe Target features and capabilities that you should fall in love with all over again.
Read the article › |
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| 8 Steps to Personalization — A Practical Guide |
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Getting started with personalizing can be daunting. These eight steps can help you get unstuck and building a thriving personalization program before you know it.
Read the article › |
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| How Much Personalization Is Enough? |
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If 45 percent of people abandon sites because of too many choices, we need to personalize better. Learn how to do that by placing the customer in the driver's seat of their own experience.
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| Tips & Tricks: Implement Adobe Target in Your Websites Using Launch |
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In the past, you may have implemented Adobe Target on your websites using Dynamic Tag Manager (DTM). You can now implement Adobe Experience Cloud and many of its core services and solutions, including Adobe Target, using Launch, by Adobe. Launch provides the next generation of website tag and mobile SDK management capabilities
Add Adobe Target ›
Learn about Launch ›
Implementing Adobe Target using Adobe Launch › |
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Meet the team |
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Amelia Waliany
Community Manager |
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As the community manager for Adobe Target, Amelia sees her key role as "serving as the glue between internal Adobe Target experts and users." In that role, she's helped drive more people to the online user community and developed a popular webinar series for new users. Recently, she's also begun pulling together the valuable material used in the Adobe Target learning experiences on Adobe Experience League.
"The underlying objective of anything I do is to ensure customers understand the value of Adobe Target—after all, the only way we can keep our customers is if they can use it and get value from it."
Learn about Amelia's recent work
- Get to Value with Adobe Target
- Do More with Adobe Target
- Introducing Target TV: Your Source for Bite-Sized Tips from Adobe Target Users |
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