Adobe Target Insider
We have another Adobe Summit under our belt in the US—this year with over 17,000 attendees. It was fantastic to meet so many of our customers while in Las Vegas, and so energizing. I can't wait to do the same in London at Adobe Summit EMEA in less than a month!

In this edition of the newsletter, we're sharing our top posts from the last two years, best practices for developing an optimization program from Steve Rude of Thomson Reuters, the promise of data-driven experience design, a glimpse into how we create the experience optimization payoff infographic, results from a decades-long mobile survey, and best practices for using Adobe Target and Adobe Analytics together.


Drew Burns
Group Product Marketing Manager, Adobe Target
Top 20 Blog Posts about Adobe Target, Personalization,
and Optimization
We believe that the articles we create for The Adobe Blog that discuss key topics around personalization and optimization with Adobe Target contain some of our most useful content. This article surfaces our most popular posts from the last two years to give you another opportunity to benefit from this valuable information.
Read the article ›
Adobe Summit
Attend Europe's biggest professional event of the year for digital marketers.
Learn more ›
Personalisation Track Sessions at Summit EMEA
Review this agenda summary to plan which Personalisation sessions to attend.
Take a look ›
See Adobe Target at Click Summit
Join Adobe Target at Click Summit May 7-9, Raleigh, NC.
Learn more ›
Customer Success: NRG
Learn how energy company NRG increases lead generation by personalizing with Adobe Target.
Read ›
Customer Spotlight
"I don't think there's a perfect process for an optimization program that you can simply take and apply to another program without some modification. Start by looking at what others are doing, and then refining that through your own experiences or understanding of your business and its customers."
- Steve Rude, Head of Personalization, SAP
Learn more ›
Accenture Interactive: New principles for data-driven experience design
Delivery of exceptional experiences is more important than ever, but brands still struggle
to make that a reality. Learn how evidence-based experience design helps overcome
this challenge.
Read the article ›
The Making of the Adobe Target Experience Optimization
Payoff Infographic
Each year we create the Experience Optimization Payoff infographic to highlight our
customers' successes using Adobe Target. Discover what goes into creating it, and
see this year's infographic.
Read the article ›
Subpar Mobile Experiences Result in Slower Growth and Less
Loyal Customers
Read key findings of the The Next Mobile Decade: Adobe 2018 Mobile Maturity Study
to discover how companies have addressed mobile over the last decade.
Read the article ›
Analytics for Target: Best Practices for Analysis
Like peanut butter and jelly or bacon and eggs, Adobe Target and Adobe Analytics
are better (and create more value) when used together.
Read the article ›
Tips & Tricks: Understanding How Adobe Target's AT.js 2.0 Works
The Adobe Target client-side library, AT.js 2.0, enhances Adobe Target's support for single page applications (SPA) and integrates with other Experience Cloud solutions. Watch the video to learn how it works.
Learn about AT.js 2.0 ›
Meet the team
David Son
Product Manager
David joined the Adobe Target team late last year, quickly assuming responsibility for managing the solution's server-side APIs, Visual Experience Composer (VEC) for Single Page Applications (SPAs), and client-side library, AT.js. His day-to-day efforts involve gathering customer feedback, identifying customer challenges, and working with engineering teams to develop and launch solutions in Target that help them overcome those challenges.

"For years, marketers were the primary Target users, but due to the ever-evolving web technologies and consumer expectations for speedy, user-friendly websites and apps, the developer persona has become more and more important for Target to serve. That's why we've been focusing on improving the user experience for developers with features like our server-side APIs and the next generation At.js."

Learn about David's recent work:
- Adobe Target Announces Greater Support for the Modern Web, Including SPA
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