Volume 2, Issue 5, Subscribe
Adobe Target Insider
It's official, Summit Season is behind us. What inspirational sessions and great events!

In this issue, we'll highlight the newly released visual experience composer for mobile apps that we just announced at Adobe Summit EMEA, online access to all the great personalisation track sessions at Summit EMEA, guidance on personalization, a story of how Adobe Target delivers personalized experiences that save the day, five ways to use AI for personalization, and implementing personalized mobile app experience with Adobe Target.

My sincere thanks to those of you who attended Adobe Summit in Las Vegas or London, and for making both events such a resounding success. If you couldn't make it, we hope to see you there next year. Let's carry that energy forward to push personalization and optimization to new heights.

Drew Burns
Group Product Marketing Manager, Adobe Target
Introducing New Streamlined Mobile App Personalization for
Marketers and Developers in Adobe Target
At Adobe Summit EMEA in London, we announced the release of the visual experience composer for mobile apps in Adobe Target. Learn how this WYSIWIG experience creation capability lets you easily extend your personalization and optimization with Adobe Target from your traditional website and mobile sites to your mobile app.
Read the article ›
Introducing the Adobe Target Visual Experience Composer for Mobile Apps
Learn more about the visual experience composer for mobile apps in this short video.
Watch ›
Discover the ease and power of the Visual Experience Composer
Tune in for the June 6 Personalization Thursdays webinar as Adobe Target experts demo the new visual experience composer for mobile apps.
Register ›
Watch 2019 Adobe Summit EMEA Sessions Online
Couldn't make it to Adobe Summit EMEA in London a few weeks ago? Want to see a
session that you couldn't attend or watch one that you did again? No problem. You can
listen to almost all the keynotes and sessions online. Scroll down to the Sessions area
of the page and click Personalisation to see the personalisation track session videos.
Click a video, enter the email address you used to register for Summit EMEA if you
attended, and start watching. If you didn't attend Summit, just register to access this
content. (Viewing in Google Chrome browser recommended.)
Watch the sessions ›
Learn About Personalization at Explore Adobe
Discover how you can create magical experiences through personalizing in this
interactive guide that takes you through the six key goals you need to address to
achieve that vision. Throughout the guide, access valuable resources like a video,
articles, a personalization playbook, and more to help you accomplish that goal.
Read the guide ›
See Personalization with Adobe Target in Action at Explore Adobe
What better way to learn how you can use Adobe Target than seeing how it actually delivers the customer experiences that customers love. In this interactive experience, follow our main character, Adam, as experiences personalized with Adobe Target help him meet a challenge that one or two (or more) of us may have faced.
Enjoy Adam's story ›
5 Ways to Personalize Your Customer Experience With AI
Adobe Target product manager Shannon Hamilton recently had her article featured in ReadWrite, the site that's "building the next generation of tech media companies." In the article she shares how companies are using AI to personalize customer experiences, ncluding individualizing digital experiences, optimizing emails, and other key approaches.
Read the article ›
Tips & Tricks: Implementing mobile app personalization with Adobe Target
Launch, by Adobe lets you implement Adobe Target and other Adobe Experience Cloud solutions in different environments. Click the links below for guidance on implementing various Experience Cloud solutions in three mobile app development environments.
Implement in Mobile iOS Swift applications ›
Implement in Mobile iOS Objective-C applications ›
Implement in Android applications ›
Meet the team
Nimit Kumar
Senior Product Manager
Based in India, Nimit plays a key role in managing the development of features for Adobe Target that enable mobile app personalization, such as the newly released visual experience composer for mobile apps. In the past, he conceptualized the Target visual experience composer for Single Page Apps and ran its beta program to the path of its general availability (GA). Nimit started at Adobe in 2017 and has worked on the "Target Everywhere" capabilities, including Target on server-side and for IoT devices. Nimit sees mobile as the growth driver for most organizations and currently focuses on making our customers successful through Mobile App Personalization.

"When we develop mobile features for Adobe Target, we consider three stakeholders: We want to make sure that marketing and optimization leaders can easily create experiences without long development cycles, product or business owners of mobile apps can address key business growth drivers for mobile apps, and developers can make sure they can architect mobile apps for optimization and personalization."

Learn about Nimit's recent work:
Introducing New Streamlined Mobile App Personalization for Marketers and Developers in Adobe Target
Personalizing Consumer Experiences Everywhere with Adobe Target
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