Volume 2 / Issue 6 Read online (for dark backgrounds) | Subscribe
Adobe Target Insider
In This Issue
Ready to dig into this month's content-rich Adobe Target Newsletter? In this month's issue, discover best practices for segmenting audiences, how Australia's Charles Sturt University personalizes the prospective student journey, and how to transform your technology stack to deliver innovative experiences. Read highlights of an interview with an optimization and personalization pro from a Fortune 100 financial services institution. Find out how Adobe Experience Cloud can help you personalize the customer experience using AI. Then get tactical and practical by learning how to complete the activity settings portion of setting up an Adobe Target activity.
Best Practices in Audience Segmentation (Part 2) Adobe Target Basics Webinar
Adobe multi-solution architect Gil Jimenez knows all about enabling amazing customer experiences across digital channels using Adobe Target and other Adobe Experience Cloud and third party solutions. In Part 2 of this Adobe Target Basics webinar on best practices in audience segmentation, Gil explains how to create custom audiences for use in Target activities, define audience categories, and segment audiences across devices. He also shares valuable testing tips and tricks. Register for and attend the webinar, but be sure to listen to and watch Part 1 beforehand to really up your audience segmentation game.
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Personalizing the Prospective Student Journey at Charles Sturt University a Big Success
Sydney-based Charles Sturt University wanted to make it easier for students to make the transition from high school to university by personalizing the prospective student journey from decision through acceptance. This blog post highlights how partner Accordant helped the university use Adobe Experience Cloud solutions, including Adobe Target, Adobe Analytics, and Adobe Advertising Cloud, to deliver more relevant, personalized experiences for a 127% increase in online applications and other noteworthy increases in success measures.
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How IT Drives Customer Experience. Transforming your tech stack for innovative experiences.
In this interactive guide, follow Sara along her customer journey through fictitious retail site, Luma. At each step in her journey, discover how IT enables the business to deliver her an exceptional customer experience by transforming the technology stack. Learn which capabilities support those experiences, and the technologies that underly them. Then dig deeper into each — the capabilities and the supporting tech stack — for more detail at each stage of the journey.
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Building an Optimization and Personalization Program as a Leader in Financial Services
Jason Hickey, Senior Product Marketing Manager for Adobe Target, recently interviewed Mike Girard, the Senior Manager of Testing and Optimization at a leading Fortune 100 financial services institution. Read highlights of the interview, such as significant milestones in building the institution’s optimization program, the program’s structure and culture, best practices, running an Automated Personalization activity in Adobe Target, and advice for others considering using automation and AI-driven personalization in Target.
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Adobe Experience Cloud Helps Personalize the Customer Experience with AI & Machine Learning
Personalization is one of the best strategies a brand has available for building effective customer relationships. In this CIO.com article by Shannon Hamilton, Product Manager for Adobe Target, discover how using artificial intelligence and machine learning helps companies intelligently tap into their volumes of customer data to deliver highly personalized and relevant experiences to each customer. Then learn how Adobe Target customer and financial services company HSBC tested static content on its app home page versus AI-driven dynamic content using Adobe Sensei capabilities in Adobe Target. Read the article to find out which approach generated the most click throughs.
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Use Activity Settings in Adobe Target
The Activity Settings of an Adobe Target activity is part of the third and final step in creating an activity using the guided workflow. This video describes what each item in the settings is, and what type of information to specify or include. Specifically, you’ll learn how to state the objective for your activity, choose its priority level, and set its start and end times. You’ll also find out how to enter additional information you wish to associate with the activity, such as test launch date, and how to add audiences by which you can filter the activity results after the activity completes.
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