Volume 2 / Issue 7 Read online | Subscribe Experience League | ExL Community In This Issue The best way to learn more about personalization and optimization is by hearing from the experts — Adobe Target customers, analysts, consultants working with them, and trainers who show them how to use valuable Target capabilities. In this month's newsletter, get optimization career and program advice from Sigi Bessesen of HSBC. Read about Adobe's position as a Leader in the 2019 Gartner Magic Quadrant for Personalization Engines. Sign up for a virtual lab series for mobile app developers and a webinar on personalizing at scale at AARP. Round it out by learning what a profile script is, and how to use this powerful Target capability. From Rock Musician to Optimization and Personalization Pro Sometimes when you let one dream go, another emerges. That was the case for Sigi Bessesen, Optimization Lead at HSBC, one of the world’s largest financial institutions. In his words, after “begrudgingly realizing he was not going to be a rockstar,” he funneled that energy and creativity into an optimization career. Learn about his path to becoming a pro in this field, his experiences getting up to speed in it, advice to others launching an optimization and personalization program and career, and more. Adobe Again Named a Leader in 2019 Gartner Magic Quadrant for Personalization Engines Adobe was once again named a Leader in the second annual Gartner Magic Quadrant for Personalization Engines, 2019 report. The Gartner Magic Quadrant for Personalization Engines evaluated vendors across 15 criteria that fall into two areas — completeness of vision and ability to execute. Mobile App Developers: Attend These Virtual Labs to Reduce Work and Please Marketers Omnichannel, with mobile as a central player in it, is the next “gotta have” in personalization. As a mobile developer, that means your workload is skyrocketing as marketers ask you to code personalized experiences for the brand’s mobile apps. Until now. Attend this series of virtual labs to learn how to deploy the Adobe Experience Platform Mobile SDKs, which enable marketers to independently create mobile experiences with the Visual Experience Composer for mobile apps. That frees you for even more innovative development work. Case Studies: Brands Winning at Personalization (July 23 ClickZ Webinar Featuring AARP) Some brands are making tremendous strides in personalizing their customer’s digital experiences. One of them is AARP, the recent winner of the Best Personalization Experience award of the Adobe Experience Makers contest held at Adobe Summit this year. Attend this July 23rd ClickZ webinar, the second in a two-part series, to learn from Alex Fisken, Senior Strategist of Digital Marketing of AARP, how AARP is using Adobe Sensei AI in Adobe Target to deliver the best out of 50 possible offers to each visitor. Listen to Part 1 of the webinar series, "20 Practical Personalization Ideas for Maximizing Impact." Tips & Tricks: Create Profile Scripts in Adobe Target Profile scripts are snippets of server-side JavaScript code that run on the Target server after a call has been made it by a visitor. These powerful snippets of code can capture and add information to a visitor’s profile before Adobe Target runs the logic that determines if the visitor gets entered into an activity. That can be information such as visit recency and frequency. In this tutorial, learn all about profile scripts, including how to use one that ensures a visitor doesn’t get entered into two activities in the same location. Join the conversation Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe in the United States and/or other countries. All other trademarks are the property of their respective owners. © 2019 Adobe. All rights reserved. This is a marketing email from Adobe Inc., 345 Park Avenue, San Jose, CA 95110 USA. You are receiving this message because you have been in contact with Adobe Target or an affiliate. If you would like to stop receiving messages from Adobe Target Newsletter, click Central Unsubscribe Page. To ensure email delivery, add customer-success@messages.adobe.com to your address book, contacts, or safe sender list. Your privacy is important to us. Please review the Adobe Privacy Policy.