Volume 2 / Issue 10 Read online | Subscribe Experience League | ExL Community Dear Personalization Pro: In this month's issue, we have plenty of great content for you to pour through. Get personalization and optimization tips from Wendy Melemed of online news publisher McClatchy. Register for and attend an upcoming free skill builder virtual lab for mobile app developers. Discover the big benefits of integrating Adobe Target with Adobe Campaign. And download the Winning Playbook for Experience Personalization, a play-by-play guide for building a strong personalization program. Last but not least, we point you to Adobe Target on Experience League for resources that will help you get up to speed on using your industry-leading personalizaton solution. Happy Fall! Sincerely, Drew Burns Group Product Marketing Manager, Adobe Target Secrets of Success from an Optimization All-Star in Online News The world of online news is one of the most dynamic content experiences imaginable. Everyone expects a continuously updated feed of content. That makes optimizing and personalizing in that world challenging in ways you might not consider, but also offers unique opportunities. In this post, Wendy Melemed, A/B Testing Manager at online news publisher McClatchy, shares optimization and personalization tips and best practices — some for the world of online new and media, but many that are valuable for any organization. Mobile App Developers, Don’t Miss This Must-Attend Virtual Lab October 31 On October 31, join the fourth of five Skill Builder virtual labs for mobile app developers led by Adobe Target experts. See how easy it is to set up and test app user experiences with the visual experience composer for mobile apps. Discover how to use Adobe Target to roll out new product features, test entire app journeys, and personalize app screen layouts. You’ll quickly understand why mobile product owners count on Adobe Target to help them develop amazing mobile apps. Four Reasons Your Email Marketers Need to Integrate Adobe Campaign and Adobe Target Marketing emails personalized with relevant content based on each customer's personal data and preferences are an incredibly effective way to engage your customers. But what if your emails could be even more relevant, high-performing, effective, and consistent with other channels? The integration of Adobe Target with Adobe Campaign can help you do that. Learn four big benefits of integrating these two powerful Adobe Experience Cloud solutions. The Winning Playbook for Experience Personalization Personalization is a must with today’s customers, but how do you know you’re doing it right? In this playbook, get rock-solid guidance for developing a successful personalization strategy that helps you grow and mature your personalization program. Fast-track Your Adobe Expertise with Experience League With any powerful set of tools there is a lot to learn. That’s why we created Experience League. We’re here to help so you can learn about the solutions you use on a daily basis at your own pace, with step-by-step recommendations, community, curated content, events, and more. Join the conversation Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe in the United States and/or other countries. All other trademarks are the property of their respective owners. © 2019 Adobe. All rights reserved. This is a marketing email from Adobe Inc., 345 Park Avenue, San Jose, CA 95110 USA. You are receiving this message because you have been in contact with Adobe Target or an affiliate. If you would like to stop receiving messages from Adobe Target Newsletter, click Central Unsubscribe Page. To ensure email delivery, add customer-success@messages.adobe.com to your address book, contacts, or safe sender list. Your privacy is important to us. Please review the Adobe Privacy Policy.