Volume 2 / Issue 10 Read online | Subscribe
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Adobe Target Newsletter
Dear Personalization Pro:

In this month's issue, we have plenty of great content for you to pour through. Get personalization and optimization tips from Wendy Melemed of online news publisher McClatchy. Register for and attend an upcoming free skill builder virtual lab for mobile app developers. Discover the big benefits of integrating Adobe Target with Adobe Campaign. And download the Winning Playbook for Experience Personalization, a play-by-play guide for building a strong personalization program. Last but not least, we point you to Adobe Target on Experience League for resources that will help you get up to speed on using your industry-leading personalizaton solution.

Happy Fall!

Drew Burns
Group Product Marketing Manager, Adobe Target
Secrets of Success from an Optimization All-Star in Online News
The world of online news is one of the most dynamic content experiences imaginable. Everyone expects a continuously updated feed of content. That makes optimizing and personalizing in that world challenging in ways you might not consider, but also offers unique opportunities. In this post, Wendy Melemed, A/B Testing Manager at online news publisher McClatchy, shares optimization and personalization tips and best practices — some for the world of online new and media, but many that are valuable for any organization.
Read the blog
Mobile App Developers, Don’t Miss This Must-Attend Virtual Lab October 31
On October 31, join the fourth of five Skill Builder virtual labs for mobile app developers led by Adobe Target experts. See how easy it is to set up and test app user experiences with the visual experience composer for mobile apps. Discover how to use Adobe Target to roll out new product features, test entire app journeys, and personalize app screen layouts. You’ll quickly understand why mobile product owners count on Adobe Target to help them develop amazing mobile apps.
Register now
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Four Reasons Your Email Marketers Need to Integrate Adobe Campaign and Adobe Target
Marketing emails personalized with relevant content based on each customer's personal data and preferences are an incredibly effective way to engage your customers. But what if your emails could be even more relevant, high-performing, effective, and consistent with other channels? The integration of Adobe Target with Adobe Campaign can help you do that. Learn four big benefits of integrating these two powerful Adobe Experience Cloud solutions.
Read the article
The Winning Playbook for Experience Personalization
Personalization is a must with today’s customers, but how do you know you’re doing it right? In this playbook, get rock-solid guidance for developing a successful personalization strategy that helps you grow and mature your personalization program.
Download the PDF
Fast-track Your Adobe Expertise with Experience League
With any powerful set of tools there is a lot to learn. That’s why we created Experience League. We’re here to help so you can learn about the solutions you use on a daily basis at your own pace, with step-by-step recommendations, community, curated content, events, and more.
Explore Experience League
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