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Adobe Target Newsletter
Dear Personalization Pro:

We've got exciting news for you! First, Forrester named Adobe a Leader in The Forrester Wave™: Digital Intelligence Platforms, Q4 2019. We just released our new open sourced Node.js SDK and our powerful new User-Based Recommendations algorithm. We’ve also got fantastic tips for personalization and optimization shared by an Adobe Target practitioner. Then, social media influencer Goldie Chan interviewed Adobe Target's Jason Hickey and me in two recent LinkedIn Live sessions. Adobe’s Jamie Brighton gave his thoughts on tools for managing data and using data privacy as a competitive differentiator. And lastly, mobile app developers can attend the final Mobile App Skill Builder.

What an amazing November — and we're only halfway through!


Drew Burns
Group Product Marketing Manager, Adobe Target
Forrester Names Adobe a Leader in Digital Intelligence Platforms
This month independent research firm Forrester Research named Adobe a Leader in "The Forrester Wave™: Digital Intelligence Platforms, Q4 2019" for its digital intelligence platform offering, which includes Adobe Target, Adobe Analytics, and Adobe Experience Platform Launch. The Forrester report states, “Adobe’s offering delivers best-of-breed capabilities for data, analytics, and experience optimization while simultaneously balancing this with a platform that integrates all capabilities.”
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Developers — Check Out the New Open Sourced SDK for Adobe Target Node.js
Developers today play an increasing role in helping their organizations deliver personalization programmatically, at scale, and speedily. To help developers fulfill this role, Adobe Target is giving them the tools like our new open sourced SDK for Adobe Target Node.js. With it, developers can focus on the business logic that improves KPIs rather than understanding integrations with our technology ecosystem. David Son, Product Manager for Adobe Target, gives more details on the SDK in this Medium article.
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Delivering Dynamic, Personalized Experiences with Adobe Target’s New User-Based Recommendations Algorithm
Suggesting products and content to your customers using Adobe Target Recommendations is one of the most effective personalization tools you have for increasing engagement, conversion, and revenue. Adobe Target now gives you User-Based Recommendations — a brand new way to power those suggestions based on a user’s past and in-session viewing and purchasing behavior. Learn how the new algorithm works, how to use it, and valuable industry use cases for it.
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8 Great Tips for Building Optimization and Personalization Expertise
One of the best ways to learn about optimization and personalization is from practitioners experimenting and personalizing, experiencing successes and failures, and building their knowledge of what does and doesn’t work from these real-life experiences. In this post get eight useful tips from an Adobe Target user at a large financial services institution, starting with the most sensible piece of advice ever heard.
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Social Influencer Goldie Chan Chats with Adobe’s Jason Hickey About Recent Innovations in Adobe Target
Goldie Chan is known as the “Oprah of LinkedIn” and has won the business social networking site’s distinction of LinkedIn Top Voice with her video channel #DailyGoldie. It was a huge honor when this social media influencer invited Jason Hickey, Senior Product Marketing Manager of Adobe Target, to talk about the latest innovations in Adobe Target and to answer virtual audience questions in a LinkedIn Live session. If you missed the session, here’s your second chance — watch the recording of this dynamic LinkedIn Live session. Even listen to Goldie's previous chat about Adobe Target with Drew Burns, Group Product Marketing Manager for Adobe Target.
Watch now
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Why a Balanced Data Strategy Is Key to Success
You need data about your customers to create the highly personalized digital experiences that customers crave. At the same time, you need to strike that just-right balance between using that data to deliver a customer experience that delights versus one that feels a little too personal — a balance that can be tough to figure out. The good news is that new tools in data management and AI are making achieving that task just a bit easier. Adobe’s Jamie Brighton discusses these tools and how you can actually make your approach to data privacy a competitive differentiator.
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Mobile App Developers, Don’t Miss the Final Mobile Skill Builder November 21
On November 21, be sure to join the final in a series of five Skill Builder virtual labs for mobile app developers, Simplifying Advanced Engagement Strategies with Personalization. In this online lab Adobe Target experts will show you just how to target visitors who re-launch your app after not opening it for over a week, work with location-based personalization, and optimize and personalize in-app messages.
Register now
Fast-track Your Adobe Expertise with Experience League
With any powerful set of tools there is a lot to learn. That’s why we created Experience League. We’re here to help so you can learn about the solutions you use on a daily basis at your own pace, with step-by-step recommendations, community, curated content, events, and more.
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