Volume 2, Issue 12 | Read online | Subscribe | Archive
Adobe Target Insider
Personalize Everywhere
As we on the Adobe Target team see the year coming to a close, it’s gratifying to look back and reflect on all that’s happened in 2019. In this special year-end issue, We’ll do just that, recognizing some of our amazing customers and practitioners, and giving month-by-month highlights for the year.

We also want to take this opportunity to thank each and every one of you for choosing to build your optimization and personalization practice on Adobe Target. We feel so fortunate to work with such a thriving and passionate user community.
Thank You
We'd like to express our appreciation for two trailblazing organizations that are showing us how to use Adobe Target along with other Experience Cloud solutions to deliver the engaging personalized experiences that customers love. Be sure to read the AAA Northeast and London Heathrow customer stories.

In addition, we’d like to extend a huge thanks to the four amazing individuals pictured below who took the time to share their stories as optimization and personalization professionals. Their generous contributions of best practices and insights help mature the field of personalization and optimization and inspire those of us in it to further push the limits of what’s possible. Click on their profile image to learn more.
Steve Rude
Thomson Reuters
Sigi Bessesen
HSBC
James Skay
SAP
Wendy Melemed
McClatchy
Recap of 2019
EXBE Awards Contest
Customers submitted amazing stories to the Experience Business Excellence Awards contest
Jan
Feb
Innovative New Features
We announced new product advances related to AI, the modern web, and single-page apps ›
Adobe Summit
Target customers joined 17,500 attendees of Adobe Summit in Vegas for valuable sessions and labs ›
Mar
Apr
Experience Optimization Payoff
We explained how we create this annual Experience Optimization Payoff Infographic for Adobe Target ›
Adobe Summit EMEA
Target customers attended Adobe Summit EMEA in London for information-rich sessions and labs ›
May
Jun
New Learning Days for Customers
Experience League Learning days kicked off with in-person, hands-on tips and tricks for customers ›
Adobe Named a Leader by Gartner
Adobe named a Leader in the Gartner Magic Quadrant for Personalization Engines 2019
Jul
Aug
Adobe Target Mobile Skill Builders
We launched a series of virtual labs for mobile app developers on creating engaging app experiences ›
SDKs for Node.js and Java
Among other new features we announced the Node.js and Java SDKs in Target
Sep
Oct
User-based Recommendations Algorithm
We released the new algorithm for a "Recommended for You" experience ›
Adobe Named a Leader by Forrester
Adobe named a Leader in The Forrester Wave™: Digital Intelligence Platforms, Q4 2019
Nov
As we bid farewell to 2019...
We want to share a big thank you for such a stellar year. See you in 2020, but in the meantime, have a wonderful holiday season and keep on personalizing.

Drew Burns
Group Product Marketing Manager
Adobe Target
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