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Adobe Target Insider |
Stay Optimized |
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In this Adobe Target Insider newsletter, discover Adobe Experience League for Adobe Target, a valuable resource for building your optimization and personalization expertise. Then learn how Jake Mitchell of CarMax relied on Adobe Target for user experience optimization. Finally, dig into the data science under the new Personalization Insights reports in Adobe Target Premium.
All this and more in this month’s jam-packed edition of the Adobe Target Insider.
Sincerely, Drew Burns Group Product Marketing Manager, Adobe Target |
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Move from Experience Thinker to Experience Maker with Experience League |
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To be an experience business, you need more than just great tools and online help. You need a partner that guides you every step of the way. Introducing Experience League, an Adobe Experience Cloud enablement program with guided learning and a thriving professional community for Adobe Target users.
Visit Experience League › |
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Become an Adobe Insider. Sign up for interactive sessions with personalization pros in a major US city near you. Register ›
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Find out how Maxim Integrated delivers more relevant experiences with Adobe Target and Search&Promote. Read the story › |
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Customer Spotlight |
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" We have a test-and-learn mindset—we never imagine something and just build and ship it. We try to figure out quick and lean ways to build and test ideas to see if they’re worth investing in. Adobe Target gives us that critical velocity of testing. " Jake Mitchell, Senior Product Designer, CarMax 2018 Adobe Experience Business Excellence Award Finalist
Read the full story › |
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Adobe Target Basics Webinar: Best Practices within the Adobe Target UI |
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In our first Adobe Target Basics webinar, Adobe expert Ryan Roberts guides you through creating your first test in Adobe Target, building an audience, understanding the value of Analytics for Target (A4T), using the Visual Experience Composer (VEC) versus the form-based composer, and deciding when to use AI-driven automation. Watch the recording › |
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MAGIX—the Solution to the Black Box Issue of AI-driven Personalization |
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When you use AI to personalize your digital touchpoints, you need to understand why it delivered the results it did. That lets you apply those learnings elsewhere and make the case for AI. Adobe computer scientist Nikaash Puri explains MAGIX, the innovative way Adobe Target provides those critical insights in its new Personalization Insights reports. Read the article ›
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Customer Care Office Hours Video: Using Analytics for Target (A4T) |
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Office Hours videos by the Adobe Customer Care team are designed to help you understand, troubleshoot, and get tips and tricks to be successful with your Adobe Experience Cloud solutions, including Adobe Target. In this video, learn all about Analytics for Target (A4T)—what it is, why it’s so valuable, prerequisites for using it, how to use it, and much more. Watch the recording › Register for the next webinar on August 29 › |
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New Experience Templates for Adobe Target Help Satisfy Your Appetite to Test and Personalize |
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Do you have a great idea for testing and targeting in Adobe Target, but can't try it out because you need developer resources to add an element to your web site? Experience templates provide pre-coded samples for common testing and personalizing use cases like lightboxes and banners, so you can start building your experiences right away. Learn more › |
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Tips & Tricks: Troubleshoot Target with the Experience Cloud Debugger |
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The Adobe Experience Cloud Debugger makes it fast and easy to understand your Target implementation. You can quickly view your library configuration, examine requests to make sure your custom parameters are being passed correctly, turn on console logging, and disable all Target requests. Authenticate into the Experience Cloud and you can use the powerful Mbox Trace tool to inspect your activity and audience qualifications as well as your visitor profile. Watch the video ›
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Meet Our Team |
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Nina Ciocanu Software Engineer |
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Based in Moldova, Nina works on Adobe Target integrations. She built the Adobe Target extension for Launch, by Adobe. She is also an active contributor to the Adobe Target portion of the Adobe Experience Cloud Debugger extension for Chrome, which lets you troubleshoot implementation issues. Nina sees her job as far more than developing code. She explains, “While I am an engineer who writes code, I also feel like a wizard, giving Adobe Target customers what they need to create magical experiences for their users."
Learn more about her recent work - Experience Cloud Debugger - Launch, by Adobe - GDPR compliance for Adobe Target |
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Got any suggestions? Send your thoughts or stories to us. |
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