In this edition, we provide the CliffNotes version to the personalization sessions at Adobe Summit. Take a look, pick your sessions, and we’ll see you at the big event. Also, learn about and launch the 2018 State of AI in Personalization survey from the article below. There’s a Starbucks coffee drink waiting for you when you complete it as a small thank you from us!
Sit back, relax, and enjoy the read.
Sincerely,
Kevin Lindsay
Director of Product Marketing, Adobe Target |
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| Your Guide to the Personalization Track at 2018 Adobe Summit |
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Time to zero in on the sessions you plan to attend at Summit. Look through our quick guide of all the personalization sessions broken out by this year’s key themes. Then get ready to soak up the information and be inspired in Las Vegas next month.
Read the entire article › |
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Submit your best Adobe Target story for a chance to win and present at Adobe Summit by March 5.
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Attend Adobe Summit, the biggest professional event for digital marketers.
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Join the webinar on March 15 to learn how to manage a large-scale personalization program.
Register › |
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Discover how Princess Cruises uses Adobe Target personalized campaigns to better market its cruises.
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| Take the 2018 State of Artificial Intelligence in Personalization Survey |
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Companies have moved beyond talking about or testing the waters of using AI in personalization; many have waded on in. But how many are, how are they using it, and why are some not using it? Learn about (and take!) our survey to help us answer those questions and more.
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| So Many Audiences Just Waiting to Be Discovered for Personalization |
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Great audiences are foundational to great personalization. Find out what Adobe Experience Cloud solutions support discovering and managing audiences for use in Adobe Target and guidance for using one versus another.
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| Analytics for Target: Deeper Customer Insights for Deeper Personalization |
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We can’t say it enough—effective personalization requires deep knowledge of your customers. Learn how the valuable Adobe Target integration with Adobe Analytics, called Analytics for Target, provides the opportunity to gain that deep knowledge.
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| Five Key Ingredients for a Winning Recipe to Automate Personalized Marketing |
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Automation can help you implement a content strategy that improves personalization at a fast clip. Heather Razukas, consulting manager for Adobe Experience Cloud, explains five things you need to know to gain the benefits to personalization that automation offers.
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| How Adobe Target + AEM Livefyre Help You Win the Personalization Game — Every Time! |
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Struggling to source enough content to deliver personalized experiences to all of your audience segments? Learn how to turn on a non-stop stream of authentic and highly curated user generated content—images, videos and tweets—to power the custom experiences you build in Adobe Target and enable you to serve the right experience to the right audience segments at the right time.
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