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Adobe Target Insider
Stay Optimized
 
 
Welcome to the first issue of the Adobe Target Insider, our monthly newsletter chock full of news and resources for Adobe Target users. In this issue, I'll share my thoughts on what's ahead for personalization in 2018. Enjoy.

Kevin Lindsay
Director of Product Marketing
Adobe Target
 
 
Crystal Ball Predictions for
Personalization in 2018
 
Curious about what 2018 holds for those of us working in personalization? Me, too. While I have no crystal ball, based on what I've been observing, reading, and hearing, here are my five predictions for personalization in 2018.

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Experience Business Awards
Submit your best Adobe Target activity for a chance to win and present at Adobe Summit.
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Adobe Summit
Attend the biggest professional event of the year for digital marketers.
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Adobe Target Everywhere
Attend the webinar and learn how Adobe Target integrates with the latest digital frameworks and touchpoints.
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Customer Success
Hear how one of Germany's leading travel companies used Adobe Target to almost triple conversion rates. .
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Adobe Target Introduces Actionable AI Insights
 
Digital marketers know the potential for artificial intelligence (AI) to boost conversions and so much more. But how can marketers learn from the algorithm's decisions to determine what to do next? Adobe Target now provides those important insights.
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Beyond A/B Testing: Automation in Adobe Target
 
Adobe Target offers four different ways to apply its machine learning capabilities powered by Adobe Sensei. In this easy-to-digest whitepaper, learn about these capabilities, including the one-click personalization of Auto-Target.
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Adobe Target Emerges as Only Leader in Forrester Wave
 
Discover why the latest Forrester Wave report positioned Adobe as the only leader in Digital Intelligence Platforms.
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Adobe Target Wins 2017 Innovation Award from DMA
 
The release of Auto-Target—one-click personalization powered by Adobe Sensei—positioned Adobe Target to win the 2017 Data & Marketing Association's Innovation Award for Personalization.
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2018 State of Artificial Intelligence in Personalization Survey
 
Adobe Target users, we’d love to hear your thoughts about using artificial intelligence (AI) to automate personalization. Please participate in our 2018 State of Artificial Intelligence in Personalization Survey. It just takes 10 minutes. Thanks!
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