Volume 1, Issue 7 | Read Online  | Subscribe | Archive
Adobe Target Insider
Stay Optimized
In this edition of the Adobe Target Insider, we introduce Adobe Target Basics, a new webinar series hosted by our Target Community that takes you into the solution user interface (UI) for best practices and tips and tricks. We also share thoughts from Nicolas Mériel about Swisscom’s journey into using AI for personalization, offer highlights from our recent AI in Personalization survey, and much more.

Enjoy the light summer reading. 

Drew Burns
Group Product Marketing Manager, Adobe Target
Webinars to Help You Learn the Basics of Adobe Target and to Mature Your Personalization Program
Those of us on the Adobe Target team want to help you use Adobe Target to the fullest, so we’re now offering two webinar series:
Personalization Thursdays helps you dig deeper into the “art of the possible” with the Adobe Target and mature your personalization efforts. Register for Personalization Thursdays ›
Adobe Target Basics, a brand new webinar series hosted by the Target Community, takes you into the solution UI for practical guidance and best practices. Register for Adobe Target Basics ›
Become an Adobe Insider. Sign up for interactive sessions with personalization pros in a major US city near you.
Start early on the 2019 ExBE Awards; nominate and present your story at an Adobe Insider Tour event.
Join the webinar on July 26 to learn how to develop deep customer loyalty when conversion isn’t a purchase.
Learn how Swisscom personalized using Adobe Sensei AI capabilities for big conversion lifts.
Customer Spotlight
" With Auto-Target, we didn’t have to do anything different really. We just set up an A/B test, clicked on Auto-Target, and it worked. It was really straightforward and simple to use—that’s why it was so easy to adopt. "
Nicolas Mériel, Senior Digital Strategist, Swisscom
2017 & 2018 Adobe Experience Business Excellence Award Winner

Read full story ›
Customer Experience Comes First: Findings from the 2018 Adobe Target AI in Personalization Survey
Earlier this year, we on the Adobe Target team launched a survey to capture current views about and uses of AI for personalization of customer experiences. The results are in. Learn some of the key findings of the survey, along with tips to help you get started using AI in Adobe Target to personalize at scale. 
Read the article ›
A Peek Behind the Curtain of AI for Personalization in Adobe Target
Ever curious how the Adobe Sensei AI capabilities in Adobe Target work? Adobe computer scientist Nikaash Puri gives a detailed explanation of how the algorithms used in Auto-Target and Automated Personalization use the data you give them to predict the best experience or offer to deliver each visitor. 
Read the article ›
4 Test Ideas that Tap into the Concept of Relative Value
Behavioral economics shows that people place a value on things that they purchase relative to other options, including the option of not purchasing at all. In this article, discover four concrete ways to apply this concept in your testing and targeting activities, along with real examples of companies trying them out.
Learn the ideas ›
Help our Research Team Improve Experience Creation Workflows of Adobe Target
Customer feedback has always helped us shape the user experience of Adobe Target. Please help us improve the workflows for our Visual Experience Composer (VEC) and Form-based Composer by sharing your experience working with them.
Learn more ›
Tips & Tricks: Leverage Response Tokens to output Target-specific information to integrate with 3rd-party systems
Response tokens let you automatically output information specific to Adobe Target such as campaign details, user profile information, and geo information. You can use that information for debugging or integrating with 3rd-party systems such as Clicktale. Parameters you may use in Response Tokens include built-in profiles, activity information, geo information, or any information collected by your profile scripts.
Learn More ›
Meet Our Team
Jason Hickey
Senior Product Marketing Manager
Jason is our ambassador of all things AI and cutting edge in Adobe Target. As a former solutions architect and consultant working with customers to build powerful optimization and personalization programs, he has that valuable mix of deep strategic experience coupled with strong technical know-how. Jason believes, “Creating a solution that makes it not only possible, but easy for our customers to meet their business goals, is our North Star.” 

Learn more about his recent work
Forrester Wave™: Experience Optimization Platforms, Q2 2018
New Adobe Target Enhancements Unlock the Power of AI in Personalization
Customer Experience Comes First: Findings from the 2018 Adobe Target AI in Personalization Survey 
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