Volume 1, Issue 6 | Read Online  | Subscribe
Adobe Target Insider
Stay Optimized
We are honored to have been named the only leader in The Forrester Wave™: Experience Optimization Platforms, Q2 2018 report and are so grateful to you, our customers, for your support and valuable feedback that helped our solution to earn this honor. Read our blog post on the report, learn five tips for transforming your optimization program from a sideshow, enjoy a recap of our recent Adobe Insider tour stop in Atlanta, and much more.

Read on. And as always, let us know what you’d like to hear about in upcoming editions.

Drew Burns
Group Product Marketing Manager, Adobe Target
Adobe Named the Only Leader in The Forrester Wave™: Experience Optimization Platforms, Q2 2018 Report
Adobe was named the only leader in The Forrester Wave™: Experience Optimization Platforms, Q2 2018 report for its offering in this space. Adobe received the highest scores in the current offering, strategy, and market presence categories.

Read the blog post ›
Become an Adobe Insider. Join your peers for access to the latest tips and tricks from Adobe personalization experts.  
Start early on the 2019 ExBE Awards; submit your story at an Adobe Insider Tour event.
Join the webinar on June 28 to learn how to leverage personalized search capabilities.
Learn how major Canadian Airline WestJet tailors online experiences for customers with Adobe Target.
Adobe Insider Awesomeness and Geo Test Deep Dive
Guest contributor Brian Hawkins of Analytics Demystified attended the recent Adobe Insider Tour event held in Atlanta. Discover the kinds of valuable information attendees learned, including success stories shared by Adobe Target customers for the 2019 ExBE contest.
Read the article ›
Taking the Mystery Out of the Magic of AI-Driven Personalization
As more companies—perhaps even yours—are using AI to personalize their digital touchpoints, it’s clear that we’re all just a bit more comfortable with the concept of AI. In this article based on a recent Adobe Summit session, we go into deeper technical detail about how the AI capabilities in Target work.
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5 Tips to Transform Optimization from a Sideshow to Main Event
Sometimes it feels like your optimization program is a sideshow—it’s always brought in after the big decisions have already been made. In this blog series, learn how to get your program a seat at the table where your company makes decisions about planned features, timelines, and resource allocation.
Read the article ›
Hot Topics and Top Member Contributors in the Adobe Target Community
Your peers understand what matters most to you. Find out what topics were top of mind and the top three member contributors to the Adobe Target Community last month.
Read the post ›
Tips & Tricks: Obfuscate the full or last octet of IP address
Adobe Target supports IP obfuscation if you choose to use it as part of your GDPR implementation strategy. If you wish to enable the IP obfuscation feature to either hide the full or last octet (portion) of IP address, contact Adobe Client Care.
Learn More ›
Adobe Target GDPR help page ›
Meet Our Team
Daniel Sheinberg
Senior Director, Product Management
Daniel drives overall strategy and owns the product roadmap for Adobe’s optimization and personalization engine. Daniel says, “It’s exciting to plan the future of Target—the solution helps our customers drive tremendous value and improves their customers’ experiences, all while leveraging the latest advancements in technologies like big data, cloud computing, and machine learning.”

Learn more about his recent work
Adobe Summit Session: The Future of Experience Optimization
Feature release: Release notes 
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