Volume 1, Issue 5 |  | Subscribe
Adobe Target Insider
Stay Optimized
In this edition, learn how Adobe Experience Cloud is addressing the EU General Data Protection Regulation (GDPR), which goes into effect May 25. Enjoy a recap of our top-rated Adobe Summit sessions in the Personalization track. And for you B2B-ers, read on for insights from a B2B giant, Grainger.


Drew Burns
Group Product Marketing Manager, Adobe Target
Important Updates to Help You Become GDPR-ready
The European Union (EU) General Data Protection Regulation (GDPR) kicks in May 25, and even if your company isn’t EU-based, you’re subject to it if you collect data about EU residents. Learn about the GDPR, and how Adobe Experience Cloud is helping our customers address compliance with it.

Read the important update ›
Read Adobe Target GDPR help document ›
Become an Adobe Insider. Join your peers for access to the latest tips and tricks from Adobe personalization experts.  
Start early on the 2019 ExBE Awards; submit your story at an Adobe Insider Tour event.
Join the webinar on June 28 to learn how to leverage personalized search capabilities.
24 Hour Fitness selects Adobe to personalize experiences for members throughout every touchpoint in their fitness journey.
Customer Spotlight
" With so many moving parts and teams with different opinions, business objectives, and key performance indicators, we leveraged testing to understand customer preferences and make data-driven decisions. "
Justine BaMaung, Optimization Manager, Grainger

Read full story ›
Adobe Target TV Arrives on the Scene at Adobe Summit
In March, Adobe Target community moderator Amelia Waliany took the Adobe Summit beat, interviewing Adobe Target customers to learn more about what makes them and their programs tick. Here’s a direct line to those on-the-spot interviews on the floor at Summit. 
Watch it now ›
Taking Personalization (and the ExBE Awards) on the Road with the Adobe Insider Tour 2018
This year, we’re joining our colleagues on the Adobe Analytics team for the Adobe Insider Tour, currently scheduled for five major cities across the US. Sign up and attend interactive sessions where you’ll meet other personalization and optimization professionals, and discuss how to achieve success with Adobe Target. 
Learn more ›
Join the tour ›
Highlights from the Top-rated Personalization Sessions at Adobe Summit 2018
Adobe Summit is where it all comes together—learnings from the past year, customer success stories, and glimpses into the future of optimization and personalization. Get a quick look at the sessions from Adobe Summit in Las Vegas and Adobe Summit EMEA in London that attendees gave the highest marks. 
Read the recap ›
Move your TLS (Transport Layer Security) to TLS 1.2 by September 12, 2018
Curious how Adobe maintains the highest security standards and promotes the safety of customer data? Then learn how Adobe Target is shifting its customers to the latest version of TLS, today's most-widely deployed security protocol for web browsers and other applications that require secure data exchange over a network. Are your domains TLS 1.2 compliant?
Learn more ›
Tips & Tricks: Integrate Third-party data with the new dataProviders feature
dataProviders is a capability added in at.js 1.3 that allows you to easily pass data from third parties to Adobe Target. A third party could be a weather service, a DMP, or even your own web service. You can then use this data to build audiences, target content, and enrich the visitor profile.
Feature overview ›
Implementation and sample code ›
Meet Our Team
Drew Burns
Group Product Marketing Manager
Drew Burns leads the Adobe Target product marketing efforts. After years of using Adobe Target as a customer, Drew joined the Adobe Target Product Marketing team to support, as he says, "Hands down, the best personalization and optimization solution on the market."

Learn more about his recent work
Blog post: The 2018 ExBE Awards Session and Gala at Summit
Webinar: Program Management and Personalization at Scale
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