Volume 1, Issue 11 | Subscribe | Archive
Adobe Target Insider
Stay Optimized
In this issue, learn about our recent webinar on experience optimization platforms with guest speaker James McCormick, Principal Analyst at Forrester. Find out how to develop mobile apps that customers use over and over. Get advice from Matt Ravlich of WestJet about communicating your optimization successes. Discover how two powerful AI features driven by Adobe Sensei enable personalization at scale. And don’t forget to save the date for Adobe Summit.

This and much more in the November edition of the Adobe Target Insider.

Drew Burns
Group Product Marketing Manager, Adobe Target
On-Demand Webinar: Knowing When and How to Be Personal with An Experience Optimization Platform
In this recent webinar, Drew Burns of Adobe, and guest James McCormick, Principal Forrester Analyst discuss what you need in an experience optimization platform to determine an effective personalization strategy, how industry leaders differ in designing with experience optimization, and lessons and best practices from the Forrester Wave™, Experience Optimization Platforms, Q2 2018.

Register for the recording ›
Become an Adobe Insider. Sign up for interactive sessions with personalization pros in Toronto on November 15 if you are nearby.
Register ›
Register for the biggest professional event for digital marketers in Las Vegas, March 26-28, 2019.
Register ›
Join the webinar on November 15 to learn about best practices for governance.
Register (NA) ›
Register (EMEA) ›
Learn how National Instruments used Adobe Target to reach key accounts and deepen customer relationships.
Read the story ›
Customer Spotlight
" To this day, I really love identifying problems from the data. Because once we know we have an issue, we can come up with a solution, test it in Adobe Target, and ultimately zero in on a fix for the issue. "
Matt Ravlich, Digital Analyst, WestJet
2018 Adobe Summit Personalization Track speaker

Read the full story ›
Make Your Mobile App the Natural Selection
Getting customers to download your app is one thing, but developing the app that they use again and again is quite another. Learn how some companies deliver those must-have mobile apps and why a solid mobile strategy is key to your brand’s marketing efforts.
Read the article ›
Analytics & Target: Best Practices for A4T
With this easy to follow tutorial, discover why you should use Adobe Analytics with Adobe Target, how to prepare to use it, how to use it for analysis of your Target activities, and how to take that analysis into Workspace.
Learn more ›
How Machine Learning Drives Personalization at Scale in Adobe Target
Adobe Target offers AI-driven personalization, and two of its most powerful features are Automated Personalization and Auto Target. Discover how these capabilities work via a practical and easily understood example, and learn how they can help you deliver personalized offers and experiences at scale.
Read the article ›
New Business Essentials for Adobe Target
Adobe Target now offers Business Essentials, valuable resources such as videos and tutorials designed to help you embrace testing and personalization with Adobe Target, expand and scale your optimization program, and get ideas and inspiration to help your program excel. Set "Personalization & Testing" as one of the learning interests in your profile and get started.
Visit the site ›
Adobe Target Basics webinar recording: Best Practices in Audience Segmentation
Listen to the on-demand webinar in which Gil Jimenez, multi-solution architect at Adobe, delivers a jam-packed session on All Things Audiences. Gil covers everything from identifying audience types, sources for audiences, and optimal uses of audiences across Adobe Experience Cloud, to leveraging customer attributes, profile scripts, and additional sources of data for audience segmentation.
Watch the recording ›
Meet Our Team
Radu Chiriac
Senior Engineering Manager
Having worked on Adobe Target since its inception, Radu has been privy to the entire evolution of the solution. Currently, he works on the Adobe Target platform, which handles the model information and processing incoming requests to the solution's edge servers. He says that the Adobe Target team has always explored new technologies and innovative ways of helping Target customers accomplish their goals, something that after 15 years continues to make his work interesting.

“One of the most interesting things I work on right now is evolving the product so that it can respond to the challenges brought on by the modern web, which includes things like single page apps, mobile devices, and IoT devices.”

Learn more about his recent work
- Global Edge Network
User Community
Online Help
Our Blog
What's New
Got any suggestions? Send your thoughts or stories to us.
Contact us
Join the conversation: youtube twitter
Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.

© 2018 Adobe Systems Incorporated. All rights reserved.

This is a marketing email from Adobe Systems Incorporated, 345 Park Avenue, San Jose, CA 95110 USA.

Your privacy is important to us. Please review the Adobe Privacy Policy.
To ensure email delivery, add mailto:mail@info.adobesystems.com to your address book, contacts, or safe sender list.