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| Adobe
Target Insider |
| Stay
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| On-Demand Webinar:
Knowing When and How to Be Personal with An
Experience Optimization
Platform | |
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In this recent
webinar, Drew Burns of Adobe, and guest James
McCormick, Principal Forrester Analyst discuss
what you need in an experience optimization
platform to determine an effective
personalization strategy, how industry leaders
differ in designing with experience
optimization, and lessons and best practices
from the Forrester Wave™, Experience
Optimization Platforms, Q2 2018.
Register
for the recording
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Become an
Adobe Insider. Sign up for
interactive sessions with personalization pros
in Toronto on November 15 if
you are nearby. Register
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Register for the
biggest professional event for digital marketers
in Las Vegas, March 26-28,
2019.
Register
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Learn how
National Instruments used Adobe
Target to reach key accounts and deepen customer
relationships.
Read
the story
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Customer
Spotlight | |
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" To this day, I
really love identifying problems from the data.
Because once we know we have an issue, we can
come up with a solution, test it in Adobe
Target, and ultimately zero in on a fix for the
issue. "
Matt Ravlich, Digital Analyst,
WestJet
2018 Adobe Summit
Personalization Track speaker
Read
the full story
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| Make Your Mobile App
the Natural Selection |
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Getting customers to
download your app is one thing, but developing
the app that they use again and again is quite
another. Learn how some companies deliver those
must-have mobile apps and why a solid mobile
strategy is key to your brand’s marketing
efforts.
Read
the article
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| Analytics
& Target: Best Practices for A4T |
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With this easy to
follow tutorial, discover why you should use
Adobe Analytics with Adobe Target, how to
prepare to use it, how to use it for analysis of
your Target activities, and how to take that
analysis into Workspace.
Learn
more ›
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| How
Machine Learning Drives Personalization at Scale
in Adobe Target |
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Adobe
Target offers AI-driven personalization, and two
of its most powerful features are Automated
Personalization and Auto Target. Discover how
these capabilities work via a practical and
easily understood example, and learn how they
can help you deliver personalized offers and
experiences at scale.
Read
the article
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| New Business
Essentials for Adobe Target |
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Adobe Target now
offers Business Essentials, valuable resources
such as videos and tutorials designed to help
you embrace testing and personalization with
Adobe Target, expand and scale your optimization
program, and get ideas and inspiration to help
your program excel. Set "Personalization &
Testing" as one of the learning interests in
your profile and get started.
Visit
the site › | |
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| Adobe Target Basics
webinar recording: Best Practices in
Audience Segmentation |
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Listen to the
on-demand webinar in which Gil Jimenez,
multi-solution architect at Adobe, delivers a
jam-packed session on All Things Audiences. Gil
covers everything from identifying audience
types, sources for audiences, and optimal uses
of audiences across Adobe Experience Cloud, to
leveraging customer attributes, profile scripts,
and additional sources of data for audience
segmentation.
Watch
the recording ›
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Meet Our
Team | |
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Radu
Chiriac
Senior Engineering Manager |
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Having
worked on Adobe Target since its inception, Radu
has been privy to the entire evolution of the
solution. Currently, he works on the Adobe
Target platform, which handles the model
information and processing incoming requests to
the solution's edge servers. He says that the
Adobe Target team has always explored new
technologies and innovative ways of helping
Target customers accomplish their goals,
something that after 15 years continues to make
his work interesting.
“One of the most
interesting things I work on right now is
evolving the product so that it can respond to
the challenges brought on by the modern web,
which includes things like single page apps,
mobile devices, and IoT
devices.”
Learn more about his
recent work
- Global
Edge Network |
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| Got any suggestions? Send your
thoughts or stories to us. |
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