Volume 1, Issue 10 | Subscribe | Archive
Adobe Target Insider
Stay Optimized
We’ve recently added a lot of great new features and enhancements to Adobe Target, including some that were featured in a recent TechCrunch article. Get more detail on our new features through a related blog article and the latest What’s New in Adobe Target. Also, learn how David Parker and his team helped a telco giant company optimize entire customer journey on the company’s website.

Read about these exciting updates, get valuable tips and tricks, and discover so much more in this month’s issue.

Drew Burns
Group Product Marketing Manager, Adobe Target
From TechCrunch: Adobe looks to AI to lift customer experience business
In a recently published article, TechCrunch’s Ron Miller describes several groundbreaking enhancements to Adobe Target and Adobe Experience Manager that tap into artificial intelligence (AI) of Adobe Sensei to improve the customer experience.

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Become an Adobe Insider. Sign up for interactive sessions with personalization pros in a major North American city near you.
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Register for and attend the Adobe Target Basics webinars on October 9 and 23 for tips and tricks plus UI best practices.
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Join the webinar on October 25 to learn best practices for using Adobe Analytics for Target (A4T). 
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Join the webinar on October 16 to learn how to personalize with experience optimization platforms. Guest speaker: James McCormick, Principal Analyst at Forrester.
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Customer Spotlight
" Optimizing a customer’s journey through our site is the objective of testing. With varied entry and exit points, determining a customer’s journey can be challenging. However, by understanding the customer’s intent and expectations, we are better able to define the testing parameters and craft a more effective journey for our customers. "
David Parker, Manager of Online Optimization and Personalization, Cox Communications
2017 Adobe Experience Business Excellence Award Finalist

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The Art of the Possible with Adobe Target: When Humans and the Machine Work Hand in Hand
New features in Adobe Target allow humans to collaborate with artificial intelligence (AI) powered by Adobe Sensei to deliver exceptional customer experiences. Discover features that break open the black box of AI, use AI to choose the best recommendations algorithm, and more.
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What’s New in Adobe Target 1H 2018.
Read about the valuable new features added to Adobe Target in the first half of 2018, including dynamic profile comparisons, fluid personalization using AEM Experience Fragments in Adobe Target, and many more.
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A Marketer’s Guide to AI-Driven Personalization 
Customers have long wanted personalized customer experiences, and brands have long wanted to deliver them. But businesses find it challenging to achieve that goal. Learn how AI can bring the promise of delivering real-time personalization within reach. 
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Adobe Target Chrome Extension brought to you by MiaProva
Learn about a brand new Chrome extension for MiaProva that gives Adobe Target users greater visibility into how their tests are doing and their interactions with other tests and let them use the Adobe Target visitor profile to personalize even more deeply.
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Use Response Tokens and at.js Custom Events with Adobe Target  to share profile information from Target to third-party systems
Response Tokens and at.js Custom Events allow you to share profile information from Target to third-party systems. Any object in the Target visitor profile, including custom profile attributes, geographic information, activity details, and built-in profiles can be added to the Target response where you can use custom JavaScript to integrate with a third-party.
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Meet Our Team
Daniel Placinta
Engineering Manager
After six years with Adobe Target, Daniel has the expertise to investigate and fix atypical customer issues. He also works on Target integrations with other Adobe Experience Cloud solutions and on optimizing solution performance to handle the record number of requests Target is anticipated to receive this holiday season. Daniel says, “The scale of the product is both challenging and interesting. It’s rewarding to develop code for a solution that must regularly handle three billion requests per day, but must always be able to scale up. I also love learning new ways top global brands use Target to drive revenue and conversions.”

Learn more about his recent work
Presentation: Target Everywhere: Beyond Web & App to the Living Room, IoT, & AR
Adobe Target APIs for Integrations
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